the Palau pledge
The pristine Pacific nation of Palau was being quickly being destroyed by the burgeoning tourism trade. Enter a group of dedicated individuals and together with Host Havas, The Palau Pledge was born.
A pledge taken by tourists and locals alike, promising to look after the environment for the sake of the children, and the very future of Palau.
This campaign has gone on to sweep the board at all international award shows, gaining the highest of honours at both D&AD and Cannes.